Holly Willoughby is undoubtedly television royalty, reigning supreme with her polished presenting style, natural charm and enviable wardrobe.
But while she might hold the crown on the small screen, it appears that her true fashion inspiration comes from actual royalty.
From dazzling red-carpet gowns to effortlessly chic daytime ensembles, Holly has been taking not-so-subtle cues from some of the most stylish women in the Royal Family, mastering the art of regal dressing.
When it comes to eveningwear, Holly doesn’t hold back on full-on regal glamour. From floor-length gowns to shimmering sequins, she has been seen in looks eerily similar to some royal red-carpet moments.
Recently Willoughby turned heads when she wore an off-the-shoulder black gown to the Celebrity Bear Hunt launch – which had an uncanny resemblance to Princess Diana’s iconic ‘revenge dress’.
Much like Diana’s statement-making ensemble, Holly’s David Koma look was powerful, elegant and utterly unforgettable.
Over the years we’ve seen her stealing Meghan Markle’s style along with finding sartorial role models in Kate Middleton and Princess Beatrice, to name a few.
Whether she’s hosting This Morning or attending a high-profile event, Holly’s affinity for elegant silhouettes and demure hemlines echoes the royals refined approach to fashion.
![Princess Diana in her 'revenge dress' at the Serpentine Gallery 1994](https://unbelivably.com/wp-content/uploads/2025/02/95166807-14389677-image-a-4_1739442603634-1.jpg)
![Holly Willoughby wears a David Koma dress to the Celebrity Bear Hunt premiere earlier this year](https://unbelivably.com/wp-content/uploads/2025/02/95166815-14389677-Princess_Diana_Serpentine_Gallery_1994-m-6_1739442673822-1.jpg)
![Princess Diana in her statement knit at Windsor Polo in June 1981](https://unbelivably.com/wp-content/uploads/2025/02/95166811-14389677-image-a-12_1739442745060-1.jpg)
![Holly takes a selfie in a similar jumper in December 2020](https://unbelivably.com/wp-content/uploads/2025/02/95166799-14389677-Holly_posted_this_on_Instagram_December_2020-a-2_1739453515144-1.jpg)
![Diana in her Kensington Palace office in 1985](https://unbelivably.com/wp-content/uploads/2025/02/95166777-14389677-image-m-20_1739442957555-1.jpg)
![Holly presenting in polka dots on This Morning in 2021](https://unbelivably.com/wp-content/uploads/2025/02/95166783-14389677-image-a-21_1739442961715-1.jpg)
![Kate at Wimbledon in the Beulah Ahana dress in 2021](https://unbelivably.com/wp-content/uploads/2025/02/95166763-14389677-Kate_at_Wimbledon_in_Beulah_at_Wimbledon_in_2021-m-16_1739455532589-1.jpg)
![Holly wore the same dress the following year](https://unbelivably.com/wp-content/uploads/2025/02/95166789-14389677-Holly_wore_her_dress_the_following_year_in_2022-m-14_1739455514177-1.jpg)
![The then Duchess of Cambridge at the James Bond premiere in 2021](https://unbelivably.com/wp-content/uploads/2025/02/95166765-14389677-image-a-33_1739444082044-1.jpg)
![Holly appeared on Dancing On Ice in March 2022 in this gold replica dress](https://unbelivably.com/wp-content/uploads/2025/02/95166769-14389677-image-m-32_1739444069164-1.jpg)
![Kate visits the Queen Elizabeth Hospital in Norfolk, July 2020](https://unbelivably.com/wp-content/uploads/2025/02/95166733-14389677-image-a-39_1739445849703-1.jpg)
![Holly wore this Beaulah dress on This Morning, October 2019](https://unbelivably.com/wp-content/uploads/2025/02/95166771-14389677-image-m-38_1739445841156-1.jpg)
![Kate attends Heads of State and Government at Buckingham Palace, January 2020](https://unbelivably.com/wp-content/uploads/2025/02/95167741-14389677-image-a-45_1739447642960-1.jpg)
![Holly looking festive on This Morning, December 2021](https://unbelivably.com/wp-content/uploads/2025/02/95166773-14389677-image-m-44_1739447627931-1.jpg)
![Catherine wore this Rixo ensemble for the children's first day at Lambrook school in 2022](https://unbelivably.com/wp-content/uploads/2025/02/95166737-14389677-image-a-71_1739448755481-1.jpg)
![Holly wore the exact same Rixo outfit earlier that year](https://unbelivably.com/wp-content/uploads/2025/02/95166739-14389677-image-a-74_1739448824458-1.jpg)
![Meghan wore this monochrome Reiss dress for International Women’s Day 2019](https://unbelivably.com/wp-content/uploads/2025/02/95166757-14389677-image-m-52_1739448137653-1.jpg)
![Holly was seen wearing the same Reiss print a few weeks later](https://unbelivably.com/wp-content/uploads/2025/02/95166755-14389677-image-a-53_1739448145603-1.jpg)
![Sophie Winkleman was spotted in this Beulah Dress at St Paul's Cathedral in June 2022](https://unbelivably.com/wp-content/uploads/2025/02/95166741-14389677-image-a-59_1739448369347-1.jpg)
![Holly wore the same dress when she appeared on This Morning that year](https://unbelivably.com/wp-content/uploads/2025/02/95166743-14389677-Holly_wore_the_same_Beulah_dress_when_she_appeared_on_This_Morni-a-6_1739453609002-1.jpg)
![Princess Beatrice attended the Rebecca Vallance Party, October 2024](https://unbelivably.com/wp-content/uploads/2025/02/95166731-14389677-image-a-65_1739448598923-1.jpg)
![Holly wore a similar dress by Saloni (and matching shoes) on This Morning in 2021](https://unbelivably.com/wp-content/uploads/2025/02/95166735-14389677-Holly_wore_this_Rebecca_Vallance_dress_and_matching_shoes_on_Thi-a-84_1739449036096-1.jpg)
![Queen Letizia attends the Rare Diseases Day, 2020, in a pleated midi skirt with a silk blouse](https://unbelivably.com/wp-content/uploads/2025/02/95166727-14389677-image-a-82_1739448995854-1.jpg)
![Holly wore the same skirt on This Morning, November 2021](https://unbelivably.com/wp-content/uploads/2025/02/95166729-14389677-image-a-83_1739449023737-1.jpg)
One of the most obvious examples of this is the Beulah Ahana dress. The flowing, elegant frock has become a staple among the royals.
Holly, never one to miss a style moment, has also sported the Ahana dress on multiple occasions in pink and yellow, proving that a floaty, feminine midi is always a winning choice.
Another fashion piece that has cemented its place in both royal and Holly’s wardrobes is The Vampire’s Wife Falconetti dress. A favourite of Kate Middleton and Princess Beatrice, this shimmering, high-necked, ruffled frock is a showstopper.
Holly joined the exclusive Falconetti fan club when she stepped out in a vivid red version of the dress while presenting This Morning, balancing regal elegance with modern glamour.
Another clear nod to Meghan and Kate’s signature style is Holly’s ability to mix high-end designer pieces with affordable high-street finds, regularly recycling which is a favourite style trick of the royals.
Of course, it’s not just the dresses that make Holly’s wardrobe feel royally inspired, it’s also the accessories. She regularly steps out in nude pumps and sleek stilettos that mirror the royal’s go-to footwear choices.
Her love for feminine, polished and timeless pieces aligns seamlessly with the style of the Princess of Wales, Meghan Markle, Princess Diana and even Princess Beatrice.
With an eye for elegant fashion and an understanding of how to balance high-end glamour with high-street finds, Holly has cultivated a wardrobe fit for a queen – or at the very least, a queen of television.