Former music honcho had to ‘beg’ employees to watch Taylor Swift perform before she became a superstar

Bill Werde, former editorial director at Billboard, exclusively tells Page Six he had to “beg” employees to come watch Taylor Swift perform at their office. WireImage

Taylor Swift wasn’t always the world’s most famous pop superstar.

“Fourteen years ago, Taylor Swift played my cafeteria at Billboard when she was releasing her first album. I had to go around the office and beg people to come,” Bill Werde, director of the prestigious Bandier Music Program at Syracuse University, exclusively tells Page Six.

Werde, who was editorial director at Billboard at the time, says Swift “played this corny little cafeteria with bad lighting and no acoustics like it was [Madison Square Garden].”

Werde, director of the Bandier Music Program at Syracuse University, says Swift “played this corny little cafeteria with bad lighting and no acoustics like it was [Madison Square Garden].” Getty Images
“14 years ago, Taylor Swift played my cafeteria at Billboard when she was releasing her first album,” Werde tells Page Six. Getty Images
“I had to go around the office and beg people to come,” he explains. Getty Images

He explains those in attendance were “12 cranky journalists who all wanted to get back to deadline.”

Despite not having become a household name yet, Swift belted out “Picture to Burn” for the small audience.

In true Swift fashion, the singer-songwriter opened with, “Before I play this next song, I want you all to know that I really do try to be a nice person.

“But if you break my heart or hurt my feelings or make me feel really bad or are really mean to me, I’m gonna write a song about you,” she added.

Werde reveals those in attendance were “12 cranky journalists who all wanted to get back to deadline.” FilmMagic
Despite not being a household name yet, Swift belted out “Picture to Burn” for her small audience. Getty Images
Werde tells Page Six, “We were only recording [Swift singing] because our boss at the time insisted that we record any artist that stopped by. This was still the early days of video.” Tony R. Phipps

The Grammy Award winner wore her blond hair in long soft curls with a strapless knee-length white dress and tan leather cowboy boots.

Werde tells Page Six, “We were only recording [Swift singing] because our boss at the time insisted that we record any artist that stopped by. This was still the early days of video.”

Now, 14 years later, she just wrapped up her record-breaking Eras Tour days before her 35th birthday.

Now, 14 years later, Swift just wrapped up her record-breaking Eras Tour days before her 35th birthday. AFP via Getty Images
As we previously reported, the “Cruel Summer” singer is “definitely looking forward to some downtime” and boyfriend Travis Kelce “has encouraged her to do so.” Getty Images
The global sensation’s Eras Tour kicked off in Glendale, Ariz., in March 2023 and concluded in Vancouver on Dec. 8. Getty Images

Related Posts

Kate Middleton’s Shocking Lifelong Transformation Amid Her Cancer Battle

Kate Middleton’s experience with cancer has deeply impacted her outlook on life, changing her perspective on family, resilience, and what truly matters. Royal expert Jennie Bond has revealed that the Princess of Wales has undergone a profound transformation …

Read more

Kate Middleton’s Unexpected Travel Confession Shocks Fans at St. Patrick’s Day Event

Princess Kate Middleton made a rare personal revelation while attending the St. Patrick’s Day Parade at Wellington Barracks, where she shared key details about her travel experiences and her children’s global adventures. As the Colonel of the Irish Guards, …

Read more

40 Minutes Ago, Ryan Reynolds and Family Announced Shocking News About Blake Lively in New Movie

In an emotional statement shared via the official account, Lively’s family wrote: “Blake has devoted her youth to the big and small screens. But now, she feels it is time to listen to her heart – and devote more time to her family, to herself, and to …

Read more

Princess Kate Breaks Down in Tears, Reveals Hidden Royal Tragedy That Has Shocked the Entire UK

Princess Kate has cried! She just made a shocking announcement that shook the entire UK: ‘My family is facing a great tragedy, and the royal family has been hiding from you that…’” 👇👇 Princess Kate’s Heart-Wrenching Announcement: The …

Read more

Prince William not ready to waste second chance with Kate Middleton

06/04/2025 – 07:51 CDT Prince William is said to be putting a lot more effort into his relationship with Princess Kate Middleton these days, according to a royal insider. Kate is now in remission from her cancer treatment and William is trying to make …

Read more

Kate Middleton’s ‘five minute’ morning beauty routine – including a no-phone rule

Despite her reputation for elegance at public events, Princess Kate‘s early-morning routine is surprisingly modest, says an ex-royal staffer. The Princess of Wales, a mother of three celebrated for her flawless…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *