Princess of Wales, Kate Middleton, is set to grant royal warrants for the first time as she gradually resumes her public duties following a challenging year battling cancer. This new authority allows her to honour companies supplying goods to the royal household.

Kate, who celebrated her 43rd birthday on Thursday, was “keen to recognise British skills and industry,” a source told the Daily Mail.

This marks a historic milestone, as no Princess of Wales has held this privilege since Mary of Teck. Notably, even Princess Diana did not receive this prerogative during her marriage to Charles.

While there is no confirmed timeline for the initiation of the warrant granting, sources told the outlet that an announcement is “hoped for” soon.

Considering the Princess’s influence on public spending, which increased by approximately £1 billion following her 2011 wedding to William, official royal endorsement could substantially benefit selected British enterprises.

Nicola Pink, founder of PR firm We Are Pink, on the influence of the Kate, told the Daily Mail that: “We’ve seen the Princess of Wales have a huge impact on brands, often referred to as ‘the Kate effect’. What makes it so powerful is that it has always felt genuine — she chooses brands she truly likes or wants to support.”

British jewelry designer Catherine Zoraida, whose earrings have frequently been worn by the Princess, described the impact on her business as “crazy.”

“It’s something like a 500 per cent lift in sales whenever she is seen in a pair of earrings. They’re not just one-hit wonders, either. She looks after them well and whenever she re-wears them there is another uplift,” she added.