Taylor Swift goes for Louis Vuitton logomania at Chiefs vs. Bills AFC Championship game

Taylor Swift chose a head-to-toe Louis Vuitton look for the Jan. 26 Chiefs vs. Bills game. Getty Images

It’s the big game before the big game, and Taylor Swift’s dressed for the occasion.

To cheer on boyfriend Travis Kelce as the Kansas City Chiefs face off against the Buffalo Bills in the AFC Championship game, the stylish pop superstar wore head-to-toe Louis Vuitton.

The “Bejeweled” singer chose a $5,000 monogram jacket, a black beanie ($550), red tights and a trunk-inspired chain wallet ($2,850), even wearing the French fashion label’s logo on her high-heeled ankle boots ($1,760).

She further accessorized with her new favorite $32,000 Panthère de Cartier watch, as well as a gold coin necklace and a chain bracelet.

She added red tights to the black-and-gold outfit. Getty Images

Taylor Swift 
Swift bundled up in a $5,000 logo-covered jacket and a matching beanie. Getty Images

The pop star also rocked the French fashion label’s logo on her boots. Mark J. Rebilas-Imagn Images

Under the zip-up jacket, the Grammy winner wore a black pleated miniskirt that could be the same style she wore to last year’s AFC Championship game against the Baltimore Ravens — perhaps for added luck, as the Chiefs went on to win that game as well as the 2024 Super Bowl.

Swift’s been leaning into looks from Louis Vuitton in a major way lately, having worn logo-accented separates from the brand to a November game, while out on dates with Kelce and elsewhere.

The tight end went for a label-forward look on Sunday, too, showing up in a Thom Browne suit and tie with a matching beanie.

Travis Kelce arrived at Sunday’s game in a Thom Browne suit. Getty Images
The tight end kept warm in a matching beanie from the brand. Getty Images

Kelce and Swift, both 35, began dating in the summer of 2023, and during her first NFL season as his partner, the Grammy-winning songwriter leaned heavily into Chiefs colors and “87”-emblazoned accessories while dressing for game days.

At last year’s AFC Championship game, for instance, she teamed a cherry-colored cashmere Guest in Residence crewneck ($695) with a bevy of baubles dedicated to her athlete beau — among them a Wear by Erin Andrews x BaubleBar Chiefs necklace ($44), her custom “TNT” tennis bracelet from Kelce and an EB & Co. ring modeled after the tight end’s jersey.

At the 2024 AFC Championship game vs. the Baltimore Ravens, Swift wore a similar black pleated skirt. AP
If the skirt’s a repeat, it’s perhaps a bit of superstition at work; the Chiefs beat the Ravens and went on to win last year’s Super Bowl. Instagram/taylorswift

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