Taylor Swift’s influence goes way beyond just music. This year, she has been all over the headlines for giving the economy a major boost—and not just in the US—thanks to her record-breaking Eras Tour. But one area where she always leaves a huge impression, whether she is on tour or not, is fashion. Whenever she is spotted out and about, fans immediately analyze her outfit for hidden Easter eggs and then rush to find affordable ways to copy her look. This obsession has caused a local boutique to see its business absolutely take off.
A boutique owner recently shared their story about how just one Taylor Swift sighting completely changed their life.
Taylor Swift sends boutique sales absolutely soaring
Jade Robertson, the founder of Little Lies, opened up in The Sunday Times about how the Taylor Swift effect took her business to a whole new level. She explained that it all started when a colleague texted her to say Swift had been seen wearing a dress from their boutique. It was a velvet green dress priced at $72, and Swift was spotted wearing it back in January, which fans thought was a subtle nod to her ‘Reputation.’
Swift wore the dress during a casual outing with her friends Blake Lively and Zoë Kravitz, just days after she attended the 2024 Golden Globes. The dress was not just stylish, it was also affordable. This made it a must-have for her devoted fans, who could not believe they could own something Swift wore without blowing their budget. Robertson ended up selling 6,000 dresses, which she described as “massive.” And it was not just this one boutique that benefited from Taylor Swift’s influence.
The Eras Tour has been a huge driver for local fashion and apparel businesses, encouraging designers to create outfits tailored to concertgoers—especially during her shows with a more country-inspired vibe.
The Eras Tour’s impact on fashion and retail
When Taylor Swift first announced her Eras Tour back in November 2022, fashion businesses started preparing for what they knew would be a frenzy. By the middle of 2023, a survey from QuestionPro estimated that the tour would generate a staggering $5 billion in consumer spending in the US alone. The average concertgoer was expected to spend around $1,300—not just on tickets, which infamously sold out almost instantly during the Ticketmaster presale, but also on outfits, travel, and other goodies, bringing in a major economic boost.
Fashion brands in particular reaped the rewards, as fans rushed to put together concert-ready looks- sparkly dresses, sequined tops, and all things shimmery. Even though businesses were prepared, the surge in sales still blew many of them away. The ones that thrived were the ones quick enough to pivot and capitalize on the craze. While the Eras Tour has been a major boost for these brands, business owners are confident that the effect is here to stay as Swifties’ love for her Taylor Swift-inspired fashion is not going anywhere.
